A business book that is well targeted to the needs of radio and other media only comes around once in a great while.
Mitch Joel’s Six Pixels Of Separation is such a book.
Perhaps you read about Mitch last week in Mark Ramsey’s Blog, Hear 2.0. Mark included an audio version of the interview which you can download from I-Tunes.
Mark’s site is at http://www.hear2.com/
It was because of Mark’s writing that I bought Six Pixels. Well actually two copies. The hardcover and audio book. Hey Mitch’s kids deserve a college fund.
Inside you’ll find tons of highly actionable information for anyone in radio. Whether your morning show blogs or you Twitter, Six Pixels is a real ‘how to guide’ that will energize your on-line efforts.
Mitch does a couple of excellent Podcasts about on-line marketing and using social media. He is forward thinking but most importantly has connected to many others of like mind to create an interesting program.
Mitch is found at http://www.twistimage.com/blog/
Six Pixels gave me some interesting ideas for a meeting I had this week with a Minor League Baseball Team to discuss their radio and media presence. A few of those ideas are likely to go into action this fall.
Bloggers will learn new ways to increase traffic and build their influence. The web is way more than a source for gathering ears and eyes for the sales department. This is one of the most powerful communication tools ever.
Radio, Television, Newspaper and Magazines need to re-think all of it.
Let’s stop looking at the corporate internet initiative as a cram down or just additional work for the staff.
This is the future.
And the future is already here.