Getting Back To Fun, Again

14 May

Have you ever really given thought as to how you became interested in radio?

The first time many of us heard radio was a frantic man playing records between commercials and jingles.  Oh, the jingles.

Jack Sterling of WCBS was the first personality I remember.  He would have been well into his career at the time.  I was five.

Radio was music.  But for me it was much much more.

People ask me today about the fantastic record collection I must have at home.

Sorry.  I don’t have one CD or record at home.  No collection.

I don’t have a stereo system with big speakers and fancy components.   A small  portable radio preferably with AM and Shortwave is my choice.

The AOR 7030 is overkill for most radio users.  It is an outstanding radio and when coupled with the Quantum Loop Antenna built by Gerry Thomas it is a DX machine.

It’s DXing that helps me make that connection today.

XEB 1220 Mexico City is one of my favorite stations.

So is Radio Rebelde out of Cuba for their baseball coverage during the winter.

Radio has a way of connecting me to the outside world.  I still love listening to the trucking shows overnight and of course George Norry and the cast of thousands on Coast To Coast.

For me radio was and is personality, and connection.  Perhaps for you it’s the music.

Whatever got you into this business is what you should focus on now.

Why do you love radio?  What is it about radio that drew you in the first time?

Go back there.

Then try to use that memory to get that feeling back again.

Emails are coming from people I’ve never met this week. Their passion for radio, not necessarily the ‘radio business’ is impressive.

People who love radio really love it.

We belong to a special club.  I feel bad for the rest of the world that doesn’t hear the magic and feel the connection.

Use that passion and get back to finding something in radio that really makes it fun again.

The economy, owners, budgets and all can take the fun out of it.  But don’t let the magic you felt die.

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Posted by on May 14, 2009 in Radio programming


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