Tough Times Require A Different Mindset

30 Oct

If your General Manager seems grumpy it’s because this budget season is the toughest most of us can remember.

People are losing their jobs not just on air, but in many key positions like Sales Manager.

Not to alarm you but almost no one is secure.

It is very tempting to eliminate a high salary to help make EBITDA.  No I don’t really know what it is, but I know my department has to hit the number, so does yours.

One PD certainly can handle two, maybe three stations in tough times.  Or so the thinking goes.

Most owners are less worried about the integrity of the product than the integrity of their bank loan.   In other words, without the bank loan, there is no business to worry about.

It’s really that simple.

If you were one of the lucky ones chosen to stay during your station’s latest round of cuts.  Good going.  You’ll be working harder, with less help and probably no raise or bonus this year.

Don’t take for granted you’ll be there in six months.

This is the time to step up more than ever.  Show your manager that you are a valuable member of the team.

Nobody is going to keep weaker people in a tough economy.  We’ve even seen many good ones riffed.  But that doesn’t mean it has to happen to you.

A friend of mine said his station is doing zero based budgeting.  He’s not a fan.

I told him this is the next step in his development as a manager.  If you can shine in the tough times imagine how good you can be when things are great.

Do your best to protect the station bottom line. Avoid unnecessary expense and work with your staff to do the same.

We’ll get through this, we always have.

This time might be harder than in the past.

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Posted by on October 30, 2008 in Radio programming


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