If you’ve missing interesting radio, get a WIFI radio.
This thing is amazing.
Instead of being limited to local stations my listening now includes the world.
There’s news on WINS and KFWB. The Mets pregame is on WFAN. UK Top 40 is playing on Capital 95.8 London. Reggae is on WSTX St. Croix. Aussie Classics are on WSFM Sydney. Hurricane coverage is all over KILT FM Houston.
That’s just a few of the stations. There are literally thousands.
So far the biggest disappointment is 93 KHJ in America Samoa sounds like it could be station in Iowa.
They’re good. Just not what I expected from a station in that part of the world.
Last week I bought a clearance priced HD radio. It’s been silent since the WIFI arrived.
There is far more variety on WIFI than even XM/Sirius have to offer and it’s free.
HD is a programming wasteland. Don’t get me started.
WIFI has limitations. WFAN can’t broadcast the Mets games.
Overall the sound is very good. I’m not concerned about stereo or amazing audio. This is a mono radio, that sounds fine to my tin ear.
It is the future.
Whether WIFI radios catch on or a different delivery method arrives, thousands of stations at your fingertips will come to a car or phone near you.
It means the programming challenge becomes tougher for local radio.
The only way to combat the technology is to be as local and connected as possible. But that is the exact opposite of where local radio appears headed.
Owners better wake up if they want those transmitters to have value.
It’s not the number of songs you play an hour, but how your station connects to the local community that will keep it viable.
Local radio must put more emphasis on product development, not less.
The day is coming that NOVA Sydney will compete for audience in Los Angeles. Mexico City stations could dominate the ratings in Phoenix. 1010 WINS becomes a worldwide news brand.
Some internet station without a terrestrial transmitter can become the next big thing. No rules. No FCC. No territorial and signal limits.
HBO already blazed that trail in another medium.
Today the lettered TV networks are fighting for their very lives against networks that have no transmitters.
AM is limited by signal coverage and skywave. FM stops at the horizon.
WIFI goes everywhere in a flat world.