Radio Shack has given up on HD Radio.
Their stores have two radios in stock and both are on clearance.
One radio that sold for $249 is now on closeout at $82.
The other was $149 and now sells for $99.
If that isn’t ‘get this out of here’ pricing what is?
It appears no new models are coming to replace them.
No surprise really.
Store personnel can’t explain much about HD.
They know a little more about XM or Sirius but usually it’s very little.
HD is a complete unknown to the very people the radio industry needs on the front line selling it.
Best Buy, Circuit City and Fry’s are the same story.
They don’t have HD units except for some car units and their people don’t have a clue what it does. Just ask them.
There never was a reason to pony up the money for an HD radio anyway.
The radio industry did a poor job promoting the content available on HD, if there really was any available.
The programming I’ve heard is pretty weak.
Four years ago an Executive VP from the company I worked for at the time explained HD was going to be the savior of radio. It would whip XM and Sirius and take us to the promised land.
We’re still waiting for that four years later.
The industry forgot that you need compelling content to be successful.
As less money is spent on programming the main channels how can we expect great stuff on the HD channel?
We know the answer to that.
There are four Radio Shack stores nearby so out of curiosity I stopped in each one to see if they had the HD radio in stock.
Hey, it was a slow weekend.
All had at least one.
None of the store clerks were able to explain what HD is all about.
I found the same thing at Circuit City and Best Buy when I was buying a new radio for my car a few months back.
So I left the $249 HD radio still on the shelf marked down to the bargain price of $82.
Something told me I’d listen to it once and never use it again.
Guess I’ll get that WIFI radio instead.