People seem to have a fascination with Platinum 96.7 Dallas-Fort Worth.
Platinum 96.7 is one of the most searched postings on this blog.
Some of my comments brought out heated emotion from readers.
One or two probably came from the PDs mother. Hey, I’d defend my kid’s station too.
Just because it’s my blog doesn’t mean I’m right. It just means it’s my blog.
You may recall I wasn’t impressed with the station.
In all seriousness two way communication is one of the great points of blogging. I enjoy hearing opposing view points.
Platinum 96.7 is not a “Classic Hits’ station in the truest sense. Not that stations have to fit a clear format category to be successful.
For discussion purposes I’d describe it as a soft 70s with some 60s and 80s thrown in.
Here’s a sampling of songs you’ll hear.
Mac Davis Baby, Don’t Get Hooked On Me
America Lonely People
Cornelius Brothers And Sister Rose Treat Her Like A Lady
John Denver Back Home Again
Firefall You Are The Woman
The Fortunes Here Comes That Rainy Day Feeling
Dolly Parton I Will Always Love You
Seals And Crofts Summer Breeze
Tom Jones It’s Not Unusual
Eddy Holman Hey There Lonely Girl
Gilbert O’Sullivan Alone Again (Naturally)
5Th Dimension One Less Bell To Answer
Gordon Lightfoot Carefree Highway
Alive And Kicking Tighter And Tighter
American Sister Golden Hair
Ok, maybe soft oldies.
I fail to see where it has much appeal in the key money demos 25-54.
But It will get some curiosity cume for a while.
More than one person accused me of wanting to program just for ‘young people like me’.
Well thank you, but since I’m 53 and think this format is for people who are at youngest 55+, that argument doesn’t fly.
My real point in the posting was this; there is lots of great music being released and I don’t understand why radio always goes back to playing the same tired stuff.
Are old John Denver songs really the answer to today’s ratings problems?
It’s hard to believe that people crave hearing Gilbert O’Sullivan mixed with Anne Murray simply because these artists have been missing from radio for so long.
They were off the air because most people didn’t want to hear them anymore.
I also said Platinum is loaded with hackneyed radio language that added to the staleness.
Today’s 50 year old is a lot more contemporary in thinking than Platinum gives them credit for.
In fact Platinum feels more 65+ than 50+.
Oops now I’ve made them really mad.
People ask me all the time why retailers play more innovative music than radio.
I have no answer. I don’t know why.
Well yes I do.
Radio is not controlled by programmers.
Quick name the real ‘heavies’ in programming today, the Ron Jacobs, Bill Drakes, Lee Abrams, Paul Drews, Ed Salamons.
The people who like it or not everyone looked toward as leaders.
There really aren’t any.
Radio is a sales vehicle. Sales guys are running it with some friends from accounting.
Programmers are just trying to get ratings numbers this quarter, this book.
The job is not to worry about next year at least for right now.
It’s that simple.
So bring on the known.
John Denver might work for for this book at least.
We’ll figure out next book, well next book.
One of these days somebody’s going to break out of the pack. And when they do, it won’t be with a Jack, Jammin’ or Movin’.
It will be something so completely different the only people who’ll get will be the listeners.
Can’t wait to hear it.
But we need some ‘heavies’ again.