If your staff is still unconvinced about the power of the internet, have them blog.
I started this one in April. It’s growing daily.
I’m very appreciative of anyone that reads my material.
The daily interaction is extremely powerful and lots of fun.
The blog provider I use, WordPress shows you where your hits are coming in from and what is being read.
Hits to the blog increase daily and it is being linked to new sites all the time.
That viral nature of the web is what excites me. One link, brings another, then more.
This is what should excite your staff. Blogging has potential to bring new people to their shows and bond those already listening.
The web is more powerful than television today in spreading the word about your station because it is intimate.
A potential listener can connect to the station and talent even before hearing their work.
I am amazed at the number of people that I knew in the past that have reconnected by email because of reading the blog.
It’s not so much what your air talent says on their blog, but that they are accessible to the audience.
Today request lines are on hold, jocks are voice tracked and studios are empty, it is important to find new ways to connect with people.
Blogging helps make radio feel real again.