Retailers report sales for after-market car radios are down 21 percent in the first four months of this year.
IPODs, Bluetooth, I-Phone and things that are more personal than radio are the reason.
This continues to point out the need for radio stations to connect with their audience though new delivery channels. For example, every station should offer Podcasts.
A few weeks ago I purchased an after-market radio for my car. All of the radios displayed featured IPOD connections. In fact that was more important in the sales pitch than the radio.
It should strike fear into the hearts of all broadcasters that Best Buy, and Circuit City are selling radios by touting the IPOD connection.
Since making my purchase most of my in-car listening is to Podcasts.
HD, that darling of the big radio groups is missing from the consumer’s radar.
Thanks to Jon Vaden for pointing out this article in Brandweek. Copy and paste to your browser to read the article.