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Blog For Program Directors

20 Apr

Any jock has a good chance of becoming the PD in today’s radio station.

A strong pulse and being in the right place (or wrong, depending on how you see it) is all you need.

Lately I’m hearing from first time PDs every week. Most were literally thrown into the job with little warning and less training.

“You’re the PD. Good luck. We’re all counting on you.”

Yikes!

Many are programming in top 50 or even top 10 markets.

Certainly the rules have changed.

These first timers are often left on their own with little direction and no one to call for help.

Where do you go for help? Who can you ask?

That’s the purpose of this blog.

It is designed to allow questions and offer advice. A place the first timer (or any PD) can go for information and ideas.

We have a couple of rules.

  1. No question is off limits.
  2. There are no stupid questions.

May PDs of the last generation were fortunate to have a mentor. Veterans like Paul Drew, Scott Muni and Ed Salamon took pride in helping the younger talent. Today there are very few mentor types left. We hope to help fill that void.

Today’s Program Director manages budgets, handles recruiting and HR issues, works with sales, creates promotions and does the things that have always been part of the job.

Many PDs are a ‘one man’ show working with voice talent who’ve never even visited their town.

Every PD is expected to produce results. That usually means ratings and even those rules are changing.

My hope is we can create mentor networks and some training to people who want to be part of this great business.

Most of the radio threads and blogs I’ve read have a negative tone. They’re mad about how the industry changed.

We don’t have time for that here. Our business is about finding the tools that will help all of us all move forward.

Let’s get started.

 
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Posted by on April 20, 2008 in Radio programming

 

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